The Fast and the Furious: Tokyo Drift
Check this out the movie “The Fast and the Furious: Tokyo Drift was in theaters and I was reading this Web Release on the net that said that now Progressive Direct the company that sells cheap auto insurance teamed up with Universal Studios to insert a running tally of the destruction into the recent HD DVD release of the movie.
Now when you watch the movie and the car is flying through the air and hits anything for example and lets say that the door goes flying out, then a display in a small window will say how much that would cost to fix. Is this crazy or what? What you would see in the display window would say something like: “Roof repair: $209, taillights: $451, fender: $618″ and so on.
I guess that these new HD DVDs have 6 times as much data capacity as standard DVDs. Some people in the movie making business are hoping that this will give them more revenue by using for advertisement but others think it won’t work.
In my opinion the idea is good, if you are watching this particular movie and you know that your roof needs repair and you see on the move that it could cost $209 but you thought it could cost more, well then maybe it can motivate someone to go out and get the roof fixed.
But who knows, I do know that it sounds cool and the more technology grows, the easier life gets, right?